Wednesday 20 April 2011

RED OR DEAD?

Many press and sports photographers are now given high definition video cameras, in addition to digital slrs, to help ensure they never miss that great moment. They can produce professional stills from video of an exact moment which, up to now, has been a question of skill, judgement and timing.
News photographers have bridged this technological gulf more easily than other professionals. The image may be a lower resolution than shooting RAW on a dslr but the results are good enough for newspapers, where the images are relatively low resolution compared to professional prints or magazine photos. Photographers also increasingly provide video for newspaper websites and so often have a camcorder at hand.

While the traditionalists are still debating the merits of film versus digital, surely the more pressing issue is video versus stills. Most dslrs are already capable of taking videos and it won’t be long before the video quality is as good as their still shots. But specialist motion picture cameras, not much bigger than a digital slr with grip, are now able to produce photographs of excellent quality to rival most dslr cameras.
The Red One, for example, costs $25,000 and has picture resolution five times that of a high definition video camera. Red One has already been used to shoot movies - The Social Network and Pirates of the Caribbean are just two. Vogue and Esquire have already featured cover photographs taken on a Red. Cinematographers and rental studios around the world are increasingly advertising their experience with the camera.

Red has now launched Red Scarlet, which retails around $4-6000. It can’t be called a video camera. A motion picture camera would be more accurate. It shoots RAW and is not a video stream. It can be operated wirelessly from around 100 yards away. It stills are as good as those taken on a dslr.
Where does this leave the photographer? I think it is adapt or die. If you can’t handle both a camera like Red and a dslr, someone else will and they will get that amazing sports, press or wildlife shot that you just missed. As technology convergences go, the union of still and video imagery feels inevitable. A moving picture, whether on digital video or film, is after all just a series of still images. Will cameramen be photographers and photographers cameramen? I think so, and sooner rather than later.
for more information on red cameras , please take a look at the website :

http://www.red.com/
or
http://www.red.com/products




Below are examples of stills from a Red camera, Red camera footage
found on :http://fwdlabs.com/blog/red-one-camera_experience/


1 comment:

  1. This is good Josh but could you also show some visual examples of photographers using video and stills.

    Make sure you reference all your research at the bottom of each blog a

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