Sunday 27 February 2011

Semiotics

Semiotics in photography.
what is semiotics?

Semiotics is the study of signs and symbols. In photography, we look and find out about the picture by looking at:
* is the picture black and white or colour,
* was it taken on a digital / film camera
* was it professionally / amateur taken
* what is the photograph of - Landscapes/Objects/Portraits/Nudes
* Realism/ Pictorialism


In Advertising
The meaning must be clear and distinct.
what makes "good"Photography
* It should make you think
* The object speaks to you.
* However this can be dangerous , even censored.


from"Isee, I feel, hence I notice, I observe, and I think"
CAMERA LUCIDA BY ROLAND BARTHES

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