Sunday, 27 February 2011

Semiotics

Semiotics in photography.
what is semiotics?

Semiotics is the study of signs and symbols. In photography, we look and find out about the picture by looking at:
* is the picture black and white or colour,
* was it taken on a digital / film camera
* was it professionally / amateur taken
* what is the photograph of - Landscapes/Objects/Portraits/Nudes
* Realism/ Pictorialism


In Advertising
The meaning must be clear and distinct.
what makes "good"Photography
* It should make you think
* The object speaks to you.
* However this can be dangerous , even censored.


from"Isee, I feel, hence I notice, I observe, and I think"
CAMERA LUCIDA BY ROLAND BARTHES

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